About

A curated guide to Swiss brands, shops and creators we love.

The Swiss Edit shines a light on small and independent names, and on what makes each one special: how they are made, who makes them, and what they do for people and planet.

Each profile gives you the story, the flagship products and the brand’s strengths. Want more? One click takes you straight to the brand’s own site. Happy browsing, Swiss style.

Why Swiss?

Swiss brands are known for quality, precision and reliability, and just as much for innovation. The best of them also take the planet seriously: cutting their carbon footprint, protecting biodiversity and rethinking how things are made. So why look far away when beautiful, thoughtful products are made right on your doorstep?

What’s next

Today The Swiss Edit is a free guide. Next come a shop with curated products, a personal shopping service and a membership with extra content.

Get in touch

Questions, suggestions or a Swiss brand we should know? Write to [contact email].

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New brands and stories, when there is something worth sharing.